UI/UX design services for travel companies
Every travel agency’s goal is to attract more customers and increase its bookings — and that is why every travel agency needs the help of an expert UI/UX design team that understands the industry and its target audience.
Zoftify’s experienced UI/UX designers and developers specialize in creating stunning, user-friendly websites and apps for travel agencies just like yours
What our clients say
Chidi A.
Founder and CEO of Luxe Tribes & Readyhubb
“I have to commend Zoftify team for their excellent work on our recent project. The team were instrumental in delivering our project on time and with the utmost professionalism.
Throughout the project, they demonstrated a deep understanding of our needs. The team was able to deliver high-quality work, and they were always willing to go the extra mile to ensure our satisfaction. Their attention to detail was particularly impressive, and their communication throughout the project was excellent.”
Why is UI/UX design essential for your company?
UI/UX design for the travel industry is important because it determines how customers interact with travel services. Let’s say your travel company has its own app: with good UI/UX, your customers should enjoy its overall aesthetics and feel comfortable and confident the whole time they use it, from the moment they open it, all the way through to making a purchase or booking. High-quality UI/UX design ensures customers want to keep using your app or website and never feel confused, disinterested, or dissatisfied with it in any way.
Getting started with UI/UX
Here at Zoftify, when we focus on UI/UX design for an online travel agency, we break things down into several important steps to ensure the best results. This includes conducting thorough research, iterating the product, and properly testing it before launch.
Here’s how we deliver our travel UI/UX design services, step by step.
Kickoff
To get things moving, we spend time getting to know your company and what you need from an app or website. We also look at your initial ideas and any research you’ve done, so we can understand your early requirements.
User research
To create the best UI/UX in our app and web designs, a thorough stage of user research is required. Our specialists will gather data about your target audience, their preferences and needs.
There are lots of ways we can do this, depending on your goal: our team can use an online form with a specific set of questions, run focus groups, or use other approaches — or maybe a combination to really understand your audience's needs and pain points.
Defining user personas
The next stage is to define user personas. This involves constructing fictional characters that represent different types of people in your target audience. Creating user personas helps us to cater your app or website to users’ needs and create a personalized experience that really speaks to them.
Analyzing competitors
After defining user personas, our UX and UI designers will analyze your competitors. This is a key step in ensuring your app or website will be successful. In particular, we’ll look at audience feedback and where your competitors fall short — so we can avoid those issues in your product.
Wireframing and prototyping
With all this information, our specialists will design sketches, or wireframes, and work on prototypes.
Wireframes are basic outlines of an app or website’s interface that help you visualize it.
Prototypes are interactive versions that allow testing the product’s functionality and usability.
This stage is about visualizing your website or application and getting to feel the functionality and flow of it. Our design engineers will experiment and sketch up a few iterations of your product, until they find the one that looks best from a UI/UX perspective. From this we can develop a working prototype (the next stage) that we can start testing.
While wireframing gives you a general idea as to how your product will look, prototyping really ensures you can feel what it’s like to use, so we highly recommend prototyping your app or website.
Designing the UI
For this next step on the list of travel app UI design services, our team of professional designers will ensure that the UI of your product and all its design elements are visually pleasing, accessible, on-brand, and easily navigable. This means choosing the right color palette, fonts, backgrounds, and icons — all of the visuals necessary to catch the attention of the end-user and ease their journey.
Testing and iterating
Once our designers have built your working prototype, they will test it with the help of users. Feedback is extremely important in UX design — the more of it you can generate, the better your product will turn out in the end. At this stage, the goal is to identify usability and functionality issues and make all the necessary improvements before launching your product.
Launch
After rigorous testing and multiple iterations, the final version of your app or web design is handed off to our talented developer team to build and make live. But we don’t stop there — we carefully monitor user feedback and analytics to continue improving the UX of your product over time. Keeping in touch with your users’ needs in terms of UX design is extremely important in order to compete in the competitive travel market.
Related case studies
In a lightning-fast 45 days, we collaborated with a niche travel agency to develop a streamlined, basic version of their mobile app, unlocking the potential to validate its market fit.
Go to case study
We assisted a travel agency in transitioning to mobile, enabling them to withstand the pandemic and retain 80% of their staff. Consequently, 70% of their bookings now originate from mobile devices.
Go to case study
We helped Krumod to claim the crown as the #1 drive-to-store mobile platform in the Baltics, boasting 50k active users, and secured partnerships with the top 3 retailers in the area.
Go to case study
Empowering an advertisement self-booking platform to increase order volume by 20% through the power of an intuitive interface and cutting-edge technologies.
Go to case study
FAQ
Zoftify Eesti OÜ
14804535
VAT: EE102329906
Estonia (HQ)
Lõõtsa tn 5-11
11415 Tallinn, Estonia
Latvia
Roberta Hirša iela 1
LV-1045, Riga, Latvia
Privacy policy
© 2023 Zoftify Eesti OÜ