Luxe Tribes

Reimagining the booking process for a luxury travel agency

About the Client

Luxe Tribes, a luxury travel agency founded by serial entrepreneur and successful travel blogger Chidi Ashley, offers its travelers exciting adventures around the world. Luxe Tribes is committed to providing unique experiences and helping people make the most of their lives. The agency offers two types of trips: group and private. Group trips are designed with a focus on safety and security, ensuring comfort for everyone, while private trips provide top-notch service, making travelers feel special.


Like many luxury travel agencies, Luxe Tribes relied on a website form for travelers to submit requests. Agents would use these requests to design itineraries. This process resulted in agents spending an excessive amount of time on repetitive tasks and collecting requests, which limited their ability to handle more inquiries and bookings. There was a clear need for automation to streamline these processes.

Furthermore, the booking process was fragmented across multiple systems: one for collecting customer enquiries, another for handling payments, and a third for the customer's personal dashboard. The lack of integration among these systems required considerable manual effort from management to synchronize them. This inefficiency led to frustrated customers, who experienced delays in information updates and payment processing.

For us, this project was thrilling, as we aimed to ensure that the booking engine and software were as flawless as the trips organized by Luxe Tribes.


We initiated this project with an in-depth discovery phase, collaborating closely with the client's team. This phase involved a thorough examination of their operations, enabling us to craft a solution that would benefit both employees and travelers alike.

Having successfully completed the discovery phase, we are now fully engaged in the development process.

What the Client says

Chidi A.

Founder and CEO of Luxe Tribes & Readyhubb

I have to commend Zoftify team for their excellent work on our recent project. The team were instrumental in delivering our project on time and with the utmost professionalism. Their attention to detail was particularly impressive, and their communication throughout the project was excellent.