Software product discovery

Travel-Oriented Software Product Discovery Services

Find market opportunities, enhance ROI, and build scalable solutions with a team of software developers with extensive travel industry expertise.

What is software product discovery?

The software product discovery process involves identifying, understanding, and validating the needs and requirements of potential users and exploring market opportunities. We conduct in-depth research, gather feedback, and test ideas to ensure the products we create align with your customers’ needs, market demand, and your business goals.

Product discovery helps to minimize development risks, optimize resource allocation, and create a comprehensive roadmap that leads to successful and user-friendly software.

Do we need a software discovery phase?

You want to see what your digital product will look like

Looking for new software but aren’t sure exactly what features you should prioritize? A product discovery phase can provide the clarity you need. Our high-fidelity designs will showcase what your product will look like once developed.

You don’t know where you fit in the market

A software discovery phase is crucial when you have a product idea but aren't sure how it can add value to the market. We can help you understand current market requirements and benchmarks and uncover what customers really want, ensuring successful delivery.

You want to improve your existing tools with insight

If you already have a solid foundation or existing product, you can enhance it with valuable insights. By analyzing data and user feedback, you can make informed decisions to improve your software's overall performance and user experience.

You want a precise yet flexible implementation plan

A product discovery phase will give you a clear implementation plan for your product. Build confidence among stakeholders by showing how your product vision aligns with your business goals. With a robust implementation strategy, you can be confident in your final product.

You want your product to integrate with third-party services

If you want your software to sync up with third-party services like booking platforms, payment gateways, and mapping tools, a product discovery phase is essential. We make integrations a breeze by helping you assess the technical requirements, compatibility, and potential challenges.

You want a modern, accessible and inclusive solution

In today’s world, accessibility is key. A product discovery phase will help you understand the diverse needs of your target users, so you can guarantee a positive and inclusive experience for all. Make accessibility a priority from the get-go.

Build your perfect software with travel technology experts

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Benefits of product discovery services

Optimize development costs

Keep development costs down by building a top-notch product first time around. A product discovery phase is invaluable for ensuring your project idea is feasible, defined, and meets customer expectations. Use this insight to make sure your investment pays

Reduce development risks

Validating your business idea early in the development process is a smart move. If there are too many risks upfront, or it seems that your product can’t meet target audience or market demands, you can save yourself time and money before embarking on devel

Streamline your operations

The product discovery phase isn’t just about what customers want — it’s about what your business needs. We look at your internal processes to see how your product can streamline your workflows and automate repetitive tasks. Enjoy increased efficiency, cos

Build scalable solutions

You need solutions that grow as you do. A successful project discovery process involves comprehensive analysis and proper planning to ensure your software is fit for the future, as your customer base expands and business needs evolve. Here at Zoftify, we

Get a competitive advantage

Leverage your unique selling points to stay ahead of the competition. The project discovery phase gives you a comprehensive understanding of the market landscape, so you end up with a top-tier software solution that stands out.

Stay ahead of trends

A successful project discovery stage will bring you up to speed with the latest industry trends, so you create a modern and innovative product. Trend analysis can provide crucial insights into travelers’ ever-evolving expectations and behaviors, and help

Stay responsive to customer feedback

By gathering customer feedback during the product discovery phase, you can guarantee that the final product aligns with customer preferences and expectations. Listening to feedback early in the development process will see you reaping the rewards of user

Building great software isn’t easy

Our product managers and business analysts have all the expertise you need.

Who we work with

Online travel agencies (OTAs)

We help OTAs build stunning, scalable solutions that can grow as they do. Our comprehensive trend analysis helps OTAs discover market segments, challenges and opportunities, so they can find their unique position and optimize the user experience.

Tour operators

We work specifically with tour operators, helping them identify areas for automation and optimization. We find ways to mitigate potential risks, build resilience into systems, and enhance overall operational efficiency for busy, dispersed teams.

Destination management companies

We help DMCs adapt to local markets by providing valuable insights on competition and customer preferences. We help them select the right tools for information sharing and seamless communication between local partners.

Our established product discovery process


Our experts conduct collaborative workshops with key stakeholders from your travel company. We help you to develop your business idea and project scope, and then prioritize key features for your product. These discussions provide a clear understanding of your project’s direction.

Market research and user interviews

We explore trends, emerging technologies, and unmet needs within the industry to help inform your project's direction. Industry reports, customer feedback, user insights, and latest news reveal travelers’ pain points and uncover untapped business opportunities.

Competitors analysis

We analyze the solutions offered by your competitors to identify their strengths, weaknesses, and opportunities for differentiation. Our team examines the features of each product to identify areas for innovation and improvement and see how you can position yourself to stand out.

User personas

We create user personas to represent different segments of the market based on shared motivations, behaviors, and preferences. We then turn this user research into archetypes — fictional characters that help us design for specific user needs.

Traveler journey mapping from inspiration to post-trip

We map out the end-to-end user journey, including the various touchpoints at which your product can elevate the travel experience. We visualize travelers' interactions with different features to spot the pain points and find opportunities for improvement within your existing software solutions.

Wireframing and prototyping

Our designers create wireframes that connect to a clickable prototype of your solution. These visual representations help to demonstrate the product’s features, functionality, and user interface. This iterative process enables teams to get a clear project vision and refine the user experience.

High-fidelity UI/UX designs

We create detailed designs that showcase your product in full. We design various screen states and conditions, prepare UI kits, and specify components to simplify the work for development teams.

Usability testing

We conduct usability tests with potential customers to collect user feedback. We look at how convenient and effective the software's design and features are to use, and how real users interact with it. These user stories help us identify usability issues and refine the product before development.

Technical analysis

We assess the technical feasibility of specific features and integrations, considering data sources, APIs, and system architecture. Our software product discovery team evaluates the compatibility of proposed features with existing infrastructure and other technical aspects to optimize the build time.

Development roadmap

Roadmap creation sets out your project's goals, milestones, development team composition, and development timeline estimates. Not only can you use the project roadmap to engage stakeholders, it serves as a guide for the development phase, ensuring transparency and focus.

What our clients say

Chidi A.

Founder and CEO of Luxe Tribes & Readyhubb

I have to commend Zoftify team for their excellent work on our recent project. The team were instrumental in delivering our project on time and with the utmost professionalism. Their attention to detail was particularly impressive, and their communication throughout the project was excellent.

Mirko M.

CTO, OneAd GmbH

After Zoftify relaunched the web app, we noticed an increase in orders and a significant drop in customer complaints. They treated the web app as if it was their own, coming up with new ideas to improve it further. They also ensured effective communication via Jira and Slack.

Work with travel technology experts

100% travel-specialized agency

There are plenty of software developers, but not many that get the travel industry inside and out. We are travel industry experts who have a clear understanding of the challenges within the current market. We use this knowledge to get you ahead of the competition.

Established processes

Using our extensive technical expertise and experience, we’ve refined the perfect workflow for product discovery. We’re professionals who know how to optimize your time and keep costs down, while ensuring maximum output.

High-quality design work

Our award-winning team crafts stunning, user-friendly interfaces that enhance the overall user experience. We combine cutting-edge design principles with our own industry expertise to elevate the visual identity of your software and take your brand to new heights.