Zoftify

Services

Travel UX audit and benchmarking

TRAVEL UX AUDIT AND BENCHMARKING

Actionable UX audits to find issues and boost conversion rates

Our detailed UX audits uncover opportunities and provide clear benchmarks, transforming your user experience into higher conversions.

UX audit services we provide

Our UX audit services help you uncover usability issues, optimize user journeys, and boost engagement. Here is what we can do for your travel business:

User journey and funnel analysis

We analyze how users move through your app, identifying areas where drop-offs occur and opportunities to streamline the experience, driving better conversions and engagement.

Data-driven user behavior analysis

We dig into user interaction patterns to highlight pain points and uncover opportunities for improvement, ensuring your app aligns with user expectations and habits.

Actionable UI/UX feedback

Our experts provide actionable feedback on your app’s design and usability, offering practical recommendations to enhance user satisfaction and boost engagement.

See what a professional UX audit delivers

Example audit report from a travel platform

Comprehensive breakdown of usability insights

Actionable recommendations that drive results

Get a UX audit deliverable example

Download an example of our UX audit deliverable to see the depth of analysis and value we provide.

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Benchmarking

We compare your app’s performance against industry standards, helping you understand your strengths and pinpoint areas where your app can improve.

Heuristic evaluation

We conduct a comprehensive usability review based on proven UX principles, pinpointing issues that could frustrate users and providing clear solutions to improve the overall experience.

Accessibility review

We assess your app’s accessibility to ensure it’s usable by everyone, including people with disabilities. Our recommendations help make your app more inclusive and compliant with accessibility standards.

What clients say about our travel UX audit

John J.

Founder, CEO at Tripster

Alex, and the team @zoftify, were very instrumental with some recent UI/UX challenges for @tripster.com. Highly recommend him and their services if you are looking to make data and information based decisions about your website, especially in the travel space.

Want to increase your conversion rates? We’re here to help.

Let’s chat about optimizing your user experience.

What sets us apart

100% travel technology expertise

We focus exclusively on the travel industry. With dozens of UX audits completed for global travel brands across various platforms, we understand the common issues platforms face and know how to turn these challenges into opportunities.

Industry-specific benchmarks

Our extensive experience allows us to benchmark your performance and conversions accurately. We know the nuances of travel-specific metrics, like how an inquiry-based booking flow’s conversion rate differs from one requiring a deposit or full payment upfront.

Case studies

Hyper-niche accommodation booking platform

Conversion-optimized white-label booking platform with various travel API integrations.

640 hours

development hours saved with our pre-built solution

8

travel portals from a single codebase

Our process, Your results

A step-by-step approach to uncovering usability issues and optimizing your platform.

Discovery and goal-setting

We begin by understanding your business goals, target audience, and any specific user challenges you’re facing. This sets the foundation for a focused and effective UX audit strategy.

Setup of measurement tools

We set up or review analytics and measurement tools to track user interactions and collect meaningful data accurately. This ensures we have a reliable foundation for analyzing user behavior.

User research and data analysis

Our team analyzes user behavior data, conducts user journey mapping, and reviews key performance metrics to uncover pain points and areas for improvement.

Heuristic evaluation and benchmarking

We conduct a heuristic evaluation based on industry standards and compare your app’s performance against competitors to highlight strengths and areas for growth.

Feedback and actionable recommendations

We provide detailed, actionable feedback on your app’s design and usability, complete with prioritized recommendations to improve user experience and achieve your business objectives.

UX audit experts for travel companies 🏆

Let us help you turn lookers into bookers. Book a call today and start optimizing your user experience.

FAQs