TRAVEL CRO AUDIT & CONVERSION OPTIMIZATION
Identify conversion blockers, fix friction, and turn more visitors into bookers
We combine UX audits with continuous CRO to uncover issues, test improvements, and steadily increase your conversions.
CRO services we provide
Our CRO services help you uncover usability issues, optimize user journeys, and boost engagement. Here is what we can do for your travel business:
User journey and funnel analysis
We analyze how users move through your app, identifying areas where drop-offs occur and opportunities to streamline the experience, driving better conversions and engagement.
Data-driven user behavior analysis
We dig into user interaction patterns to highlight pain points and uncover opportunities for improvement, ensuring your app aligns with user expectations and habits.
Conversion-driven recommendations
Our experts provide actionable feedback on your app’s design and usability, offering practical recommendations to enhance user satisfaction and boost engagement.
Performance & conversion benchmarking
Compare your conversion metrics against the industry benchmarks to spot underperforming areas.
Heuristic evaluation
We conduct a comprehensive usability review based on proven UX principles, pinpointing issues that could frustrate users and providing clear solutions to improve the overall experience.
Accessibility review
We assess your app’s accessibility to ensure it’s usable by everyone, including people with disabilities. Our recommendations help make your app more inclusive and compliant with accessibility standards.
What clients say about our travel UX audit
John J.
Founder, CEO at Tripster
Alex, and the team @zoftify, were very instrumental with some recent UI/UX challenges for @tripster.com. Highly recommend him and their services if you are looking to make data and information based decisions about your website, especially in the travel space.
Want to increase your conversion rates? We’re here to help.
Let’s chat about optimizing your user experience.
What sets us apart
100% travel technology expertise
We focus exclusively on the travel industry. With dozens of UX audits completed for global travel brands across various platforms, we understand the common issues platforms face and know how to turn these challenges into opportunities.
Industry-specific benchmarks
Our extensive experience allows us to benchmark your performance and conversions accurately. We know the nuances of travel-specific metrics, like how an inquiry-based booking flow’s conversion rate differs from one requiring a deposit or full payment upfront.
Case studies
Hyper-niche accommodation booking platform
Conversion-optimized white-label booking platform with various travel API integrations.
640 hours
development hours saved with our pre-built solution
8
travel portals from a single codebase
Our process, Your results
A step-by-step approach to uncovering usability issues and optimizing your platform.
Discovery and goal-setting
We begin by understanding your business goals, target audience, and any specific user challenges you’re facing. This sets the foundation for a focused and effective UX audit strategy.
Setup of measurement tools
We set up or review analytics and measurement tools to track user interactions and collect meaningful data accurately. This ensures we have a reliable foundation for analyzing user behavior.
User research and data analysis
Our team analyzes user behavior data, conducts user journey mapping, and reviews key performance metrics to uncover pain points and areas for improvement.
Heuristic evaluation and benchmarking
We conduct a heuristic evaluation based on industry standards and compare your app’s performance against competitors to highlight strengths and areas for growth.
Feedback and actionable recommendations
We provide detailed, actionable feedback on your app’s design and usability, complete with prioritized recommendations to improve user experience and achieve your business objectives.
UX audit experts for travel companies 🏆
Let us help you turn lookers into bookers. Book a call today and start optimizing your user experience.