White-label app

A white-label app is a generic application built by a developer and sold to other businesses, which can then customize and brand it as their own. This approach allows companies to offer a product under their own brand without investing time or effort in the development process.

However, white-label apps fall short compared to custom ones in terms of customization, scalability, design, and functionality. Therefore, relying on white-label apps is not a good long-term strategy.