DAU / MAU

Daily active users (DAU) and monthly active users (MAU) are two metrics used to measure user engagement and the growth of digital platforms like apps or websites.

The DAU metric counts the number of unique users who interact with a product or service on a given day, helping companies understand how many users engage with their product daily.

The MAU metric counts the number of unique users who interact with a product or service at least once within a 30-day period, providing a broader view of user engagement over a longer timeframe.

The ratio of these two metrics is often used to measure user retention and engagement. A higher ratio indicates that a larger percentage of monthly users are also daily users, suggesting strong engagement and frequent usage.