Conversion rate

Conversion rate

Related terms

The conversion rate is a metric used to measure the percentage of website visitors or app users who complete an action desired by the business owner. This action could be anything from making a purchase, signing up for a newsletter, or filling out a contact form.

The conversion rate is measured in percentages. To calculate it, divide the number of completed desired actions (conversions) by the total number of users, then multiply by 100 to get a percentage. For example, if your website had 1,000 visitors in a month and 50 of them made a purchase, your conversion rate would be 5%.

Analyzing the conversion rate and comparing it to industry benchmarks can provide important insights into which channels are most effective and highlight areas for improvement.