Product discovery services for travel companies
If you are in the travel and tourism market and are thinking about building software (e.g., web or mobile apps) to grow your business, you may have come across the term ‘product discovery’. But what does it mean? And why is it such an important part of app development? Let’s find out.
What our clients say
Founder and CEO of Luxe Tribes & Readyhubb
“I have to commend Zoftify team for their excellent work on our recent project. The team were instrumental in delivering our project on time and with the utmost professionalism.
Throughout the project, they demonstrated a deep understanding of our needs. The team was able to deliver high-quality work, and they were always willing to go the extra mile to ensure our satisfaction. Their attention to detail was particularly impressive, and their communication throughout the project was excellent.”
What is product discovery?
Product discovery services for travel agencies involve exploring, testing, and refining the concept of your digital product — your mobile or web app — before moving on to the development stage. Product discovery provides a clear roadmap for the future of an app to determine how it will meet the needs and expectations of customers now and into the future. This helps you to:
Better understand your target market, customer segments, and their pain points
Identify the key features and functionalities of your app
Evaluate the feasibility, viability, and desirability of your app
And make informed decisions about its development
With all this in mind, product discovery services help you reduce the risk of creating the wrong product, save time and money on development, increase customer satisfaction and loyalty, and gain a competitive edge in the market. Product discovery also allows you to experiment with your idea at minimal expense — making drastic changes to your app during development would be much more difficult and costly.
From the developer’s perspective, the product discovery stage is also helpful for understanding how your business operates and how best to implement your app into your workflow seamlessly. This enables the developer to build an app that not only works for your customers, but works for you and your team too.
Product discovery steps
The product discovery phase for a travel agency generally consists of several steps, which ensures that your project sets off on the right track early on and reaches its destination exactly the way you want it to. Here’s how it works.
The first step involves a number of workshops (or discovery sessions) with you and your team to understand your business goals, vision, and challenges. During this time we help you define your customer personas and user journeys. We also work with you to define success for your app project — it is extremely important to know what you’re aiming for in the early stages.
We then conduct user research to validate your assumptions and learn more about your customers' needs, preferences, and behaviors. We use interviews, surveys, focus groups, and other discovery methods to collect qualitative and quantitative data, which we analyze and translate into valuable insights.
Next, we generate and evaluate ideas for your product based on the insights from the user research stage, prioritizing them based on their impact, feasibility, and alignment with your goals. Together, we can then figure out the most important aspects of your app — in other words, what features we should prioritize in development, and what is needed for a minimum viable product.
Wireframing and prototyping
From this, we create a wireframe or a prototype of your app to demonstrate its core features and functionalities.
A wireframe is a general sketch of an app’s user interface, to help you visualize it.
A prototype is a functional model of an app, which you can interact with to get a better understanding of how it feels to actually use.
While both help you to envisage your future app, we highly recommend prototyping. We think prototyping is one of the most important mobile app discovery services and web app discovery services — it’s more detailed than wireframing and can save you a lot of time and money by highlighting what needs changing well ahead of development, when last-minute changes can be expensive.
Next, we conduct user testing with real or potential customers to validate your app’s concept and prototype. We use various discovery approaches like usability testing and A/B testing to gather data to measure user satisfaction, engagement, and retention. We also collect qualitative feedback and analyze it to identify the strengths and weaknesses of your idea.
Validating your product
- A clear definition of its product vision
- All the necessary insight on the target market and user-base
- A list of features and functionalities for its future app
- A wireframe or a prototype of the app
- A roadmap for the next steps in the development process
Related case studies
In a lightning-fast 45 days, we collaborated with a niche travel agency to develop a streamlined, basic version of their mobile app, unlocking the potential to validate its market fit.
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We assisted a travel agency in transitioning to mobile, enabling them to withstand the pandemic and retain 80% of their staff. Consequently, 70% of their bookings now originate from mobile devices.
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Empowering an advertisement self-booking platform to increase order volume by 20% through the power of an intuitive interface and cutting-edge technologies.
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We helped Krumod to claim the crown as the #1 drive-to-store mobile platform in the Baltics, boasting 50k active users, and secured partnerships with the top 3 retailers in the area.
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