Top 10 latest ecommerce trends you should follow in 2023

Top 10 latest ecommerce trends you should follow in 2023

December 22, 2022|

Top 10 latest ecommerce trends you should follow in 2023

Today, online shopping is an ordinary part of our everyday lives. Almost every one of us has bought something on the Internet at some point. The size of the online sales market continues to grow year on year, and it is forecasted by Statista that in 2026, online retail sales will surpass $8 billion.

That’s why, for businesses, it is more crucial than ever to be part of the online space, attract an audience digitally, and make the most of powerful online communication channels to reach your clientele. Nowadays, it is not enough to simply offer your goods and services online – it’s integral to track emerging ecommerce trends to stay relevant and profitable.

It’s no secret that the ecommerce landscape changes constantly and there are trends in ecommerce that rotate, emerge, and sometimes fade. Following them is a must for online retailers who want to stay afloat. Let’s check out which ecommerce trends are worth your attention in 2022 and 2023. We’ve selected 10 that apply to almost every retailer.

Ecommerce industry trends often concern social and behavioral patterns, technology implementation, and new ideas around marketing and promotion. There will always be trending things or patterns within a particular niche, but there are many current ecommerce trends that can be applied universally, no matter which items you are selling and to whom you are selling them. Let’s focus on the top 10 trends in the ecommerce industry and explore how you can use them as armor for achieving your business goals.

“Payment Flexibility Gains Customers’ Loyalty”

Gone are the days when online retailers only accepted credit card payments. Think about which e-stores you prefer to visit: the ones where you need to input your payment details every time, or the ones with built-in options for ApplePay, PayPal and GooglePay? The answer is obvious, isn’t it? It is wise for ecommerce sites to integrate as many payment methods as possible to increase customers’ loyalty and improve their experience. The most tech-savvy merchants are now using cryptocurrencies and a plethora of online payment services to meet the expectation of their audiences. And this ecommerce trend is only strengthening.

So, if you want to provide customers with impeccable customer service, you should diversify your payment options.

Diversification of payment methods in ecommerce

“Using Social Media Is a Must”

When you want to sell something, you need to choose the most appropriate channel for successful communication with your customers. For ecommerce, it is social media that rules the world today. Social media creates a wealth of opportunities for brands and has a huge impact on customers’ choices and perceptions. It’s no wonder the rise of social media is one of the best-known ecom trends. Social media can generate profit for business owners by:

  • Helping to improve brand reputation;
  • Helping to expand an audience (targeted ads are the magic key!);
  • Offering a simple way to get customers’ feedback and respond publicly to negative reviews;
  • Offering diverse options for content to best showcase products;
  • And much more…

Sometimes, a successful social media strategy can help ecommerce brands to become real influencers and trendsetters themselves. Just look at Burger King – their tongue-in-cheek (and sometimes controversial) social media approach has helped to boost their sales against McDonald’s in the infamous ‘Burger war’.

Do not neglect social media. Harness the opportunities to reach and appeal to your clients.

“Ecommerce Becomes Environmentally Conscious”

This trend refers to two pertinent topics in society. The first one is the need for more agile environmental protection. The second refers to the new generation of consumers, namely ‘Gen-Z’; they are mindful, they care about sustainability, and they are concerned with the environmental friendliness of the products they buy and businesses they choose. Thus, being socially conscious and environmentally friendly is a must for online retailers if they want to reach the Gen-Z audience.

Stay ahead of this one of the current trends in ecommerce by undertaking social initiatives, forming charity partnerships, and promoting the environmentally friendly or sustainable angle of your products, if there is one.

“Augmented Reality (AR) Enters the Industry”

AR is one of several technologies that can improve your customer service. It can provide customers with an immersive visualization of the product they want to buy. Using AR, customers can evaluate whether an item suits their expectations and even try it on without visiting a brick-and-mortar store. More customers are likely to shop in e-stores where they are provided with AR features, not only because it’s helpful, but because it makes shopping more interactive and entertaining. It is shown in forecasts that among all these new ecommerce trends, the implementation of AR technology in online shopping is one of the fastest-growing.

If you have an ecommerce platform that allows for AR, and your product range includes fashion items, home decorations, or renovation/restoration materials, this trend is definitely worth your attention.

“Using AI and Machine Learning Is Profitable”

One more technology-based idea from our list of new trends in ecommerce is about incorporating principles of machine learning and AI into your business routines. The essence of this trend is in automated data collection and analysis provided by AI. This can help merchants to stay afloat with another trend we’ll discuss later – personalization. Using AI helps in developing custom offers and personalized customer experiences. AI collects data on customers’ behavior patterns, the personal information that they input on a website, their search history, and more. The result is a personalized offer generated by AI and then, if the algorithm is successful, an increase in customer interest and sales.

Use AI to make your ecommerce more client-oriented.

“Dynamic Visualization for Product Representation”

People comprehend visual content quicker than they can take in written information, but photos can only do so much. Instead of using 2D pictures and photos to engage the audience, visualization takes a step forward. Visualization options include videos or GIF-like images that show products dynamically. This can help customers to make more accurate choices and for sellers, it’s a brilliant opportunity to showcase their products in the best light. The principle of visualization has emerged time and time again in retail ecommerce trends.

Improve the representation of your products by using videos alongside photos.

“Subscription Model Gains Popularity”

The adoption of subscription models is one of the top ecommerce trends from the pandemic. While the idea peaked in popularity in 2020, it's obvious that this trend isn’t going anywhere any time soon. For customers, a subscription offers an extended range of opportunities, and for sellers, it is a guarantee that customers will return to them. It’s about exclusivity. Besides, offering a subscription with monthly payments helps ecommerce businesses to plan their sales and activities in advance.

If you can offer something by subscription to your customers, then do it. It may work in your favor.

“Chatbots and Virtual Assistants Are Trendy”

Customers want to get hold of the products they need instantly. If they cannot do this just in a few clicks, they may leave your store in favor of your competitors with better-adjusted search filters. One of the latest trends in ecommerce is the implementation of chatbots and virtual assistants to improve customer experience and accessibility. These AI-based equivalents to brick-and-mortar store assistants are becoming more thought-out, providing customers with more information than ever before. They learn typical questions and behavior patterns of customers and create almost-humanized dialogs. Sellers save money on hiring employees and customers are no longer annoyed by long and fruitless searches.

AI and machine learning are two pillars of successful chatbot implementation in any ecommerce project.

“Provide More Mobile Options For Customers”

When talking about trends in ecommerce, we simply can’t skip the most obvious one. The focus on mobile shopping emerged almost a decade ago and is still so notable in our ecommerce new trends list. It was forecasted that by 2021, the share of shopping carried out on mobile devices would reach at least 73%... and that forecast became true. There’s no denying that, for ecommerce businesses, it is crucial to offer customers impeccable customer service when they shop mobile. That involves both a technical element and a customer support element. To put it bluntly, online stores that still haven’t optimized their websites for mobile users, or haven’t managed to provide an ecommerce app, are no longer competitive in the market.

Prioritizing mobile shopping opportunities as part of your ecommerce venture is essential. It is not just about boosting sales, it is about surviving in today’s business landscape.

“Make Customers’ Experience Personalized”

The last trend we shall focus on in this article is the personalization of customers’ experiences. Each customer wants to feel like a VIP. And it is personalization that allows you to provide them with this feeling. You can develop a personalization strategy using various marketing tools and AI can help you to collect data to tailor the experience of every user.

Customers are more than faceless units who enter your ecommerce website. You should personalize their experience to push them to return to you.

Zoftify - Driving Successful Ecommerce Projects

As you can see, all the best ecommerce trends to follow for 2022 and 2023 involve technical improvements that are essential to improving customer choice, experience and service. You can be sure that with Zoftify, you will get the right services to make your ecommerce platform thrive.

We proudly transform ecommerce businesses, starting many of our projects with clients completely from scratch. Krumod was one project of this kind. Their idea was to provide a personalized experience to help users browse the best offers among retailers. We considered the trends explored in this article and developed the following beneficial features to attract and retain Krumod’s users:

  • Mobile-optimized and cross-platform to meet the requirements of all users and provide them with recommendations and adverts based on their behaviors and interests;
  • A rich catalog viewer to ease the search process;
  • Personalized notifications;
  • And dynamic ads that don’t distract from app content.
Contact us

This is just a flavor of what we can do for you. Get your unique, custom-developed ecommerce product from Zoftify.


Remembering all the current ecommerce trends and keeping up to date with them might seem hard, but in reality, it’s easy. Most of these trends follow business trends as a whole, and at their core, most of them focus on leveling-up customer service and providing personalization. These processes are possible by deploying technologies, developing marketing strategies, and addressing social responsibilities. Whichever path you choose, just remember that you can rely on Zoftify to implement these trends in your ecommerce project.


There are several of them you should keep up to date with. The most significant trend for ecommerce and online shopping is to do with personalization, using AI and relevant tools to tailor offerings to customers’ choices, wishes, and expectations.

What is the future of the ecommerce industry?

As this article discusses, online sales are forecasted to continue growing. And that growth reflects how, today, customers are gladly choosing online retailers over visiting malls and stores in person.

What is the latest trend in the ecommerce industry? What’s emerging right now?

There are lots of trends mushrooming right now. You can find information about the most relevant ones in this article.

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    Alexander Ragin

    Alexander Ragin

    Founder & CEO


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