Alexander Ragin

Founder & CEO

Alexander Ragin

Alex loves travel and tech and founded Zoftify to help travel companies use technology more effectively. Before this, he worked in tech consulting, where he led international mobile development teams.

Recent articles by Alexander

Data-Driven Development

10 min read

Data-Driven Development: Meaning, Benefits, Examples

Data-driven development is the most reliable and efficient method for building software solutions. Here's everything you need to know about it.

Data-driven product development

11 min read

Data-driven product development: definition, process, and examples

Leveraging data has become absolutely crucial for product development, but why is it so beneficial and what is the right way to do it? Here’s our guide.

Data-driven design

18 min read

Data-driven design: Meaning, benefits, and process

Data-driven design is here to stay. Use it to craft travel experiences that boost engagement, increase satisfaction, and create lasting memories.

hotel customer journey

14 min read

Hotel customer journey: Supporting guests at every stage

Looking to elevate the guest experience? Explore tips for improving the way guests interact with your hotel before, during, and after their stay.

Customer Journey Making Data-Driven Decisions

17 min read

Travel customer journey: Making data-driven decisions

Understanding customer journeys and using data to enhance them is more important than ever. Here’s everything you need to know.

travel app ideas for startups

10 min read

10 travel app ideas for startups and SMBs

Mobile apps have the potential to transform any travel startup or established business. Get inspiration from some of our favorite app ideas.

travel app trends

15 min read

14 travel app trends and insights for 2024

Travel apps are certainly here to stay. Check out our article to see some of the newest app innovations and discover the trends to watch in 2024.

Top travel startups

18 min read

Top 15 travel startups transforming the tourism industry

Let's explore some of today's most interesting and transformative travel startups, with substantial funding and unique ideas that could change the industry.

32 min read

Travel app development: process, features, and costs

Discover tourism app development: how to create a travel app, must-have features, technologies, team structure, and timelines

14 min read

OTA affiliate partnerships: How they work and what to choose

Check out our helpful guide comparing OTA affiliate program commissions. We also look beyond the rates to cookie durations, terms for payouts, and more.