Founder & CEO
Alex Ragin
Alex loves travel and tech and founded Zoftify to help travel companies use technology more effectively. Before this, he worked in tech consulting, where he led international mobile development teams.
Recent articles by Alex
10 min read
Data-Driven Development: Meaning, Benefits, Examples
Data-driven development is the most reliable and efficient method for building software solutions. Here's everything you need to know about it.
11 min read
Data-driven product development: definition, process, and examples
Leveraging data has become absolutely crucial for product development, but why is it so beneficial and what is the right way to do it? Here’s our guide.
18 min read
Data-driven design: Meaning, benefits, and process
Data-driven design is here to stay. Use it to craft travel experiences that boost engagement, increase satisfaction, and create lasting memories.
14 min read
Hotel customer journey: Supporting guests at every stage
Looking to elevate the guest experience? Explore tips for improving the way guests interact with your hotel before, during, and after their stay.
17 min read
Travel customer journey: Making data-driven decisions
Understanding customer journeys and using data to enhance them is more important than ever. Here’s everything you need to know.
10 min read
10 travel app ideas for startups and SMBs
Mobile apps have the potential to transform any travel startup or established business. Get inspiration from some of our favorite app ideas.
15 min read
14 travel app trends and insights for 2024
Travel apps are certainly here to stay. Check out our article to see some of the newest app innovations and discover the trends to watch in 2024.
18 min read
Top 15 travel startups transforming the tourism industry
Let's explore some of today's most interesting and transformative travel startups, with substantial funding and unique ideas that could change the industry.
23 min read
Travel app development in 2024: process, features, and costs
Discover tourism app development: how to create a travel app, must-have features, technologies, team structure, cost, and timelines.
14 min read
OTA affiliate partnerships: How they work and what to choose
Check out our helpful guide comparing OTA affiliate program commissions. We also look beyond the rates to cookie durations, terms for payouts, and more.